Since 70-80% of their revenue comes from slots, it doesn't take but a percentage point or two increase on the slot holds to have a significant effect on overall revenue. The hold percentage on each denomination of slots is proprietary information and is not publicized.Īll this having been said, the hold percentages on their slots probably aren't more than a few percentage points higher than other casinos in the state. It's a manual procedure for each machine and it has to be overseen by a Louisiana State Police Gaming Commission representative. This is done by changing the microprocessor chip in the Player Tracking Device (PTD) in each slot machine, and it's not a simple task. So, their only recourse to maintain profitability is to increase the house advantage (also called 'hold' on slots). Harrah's in New Orleans has always had a problem with patron numbers because most people don't come to New Orleans to gamble.
They can increase the number of patrons or they can increase the house advantage. A casino can increase revenue in one of two ways.
